1953 "The Direct Way to More Service Volume"

CONTENTS

          Description Page
   
COVER  
Foreword 0
   
Chapter 1. - Why Service Direct Mail? 1
Chapter 2. - A Complete Sales Program 5
Chapter 3. - Copy, Design and Art 9
Chapter 4. - Production 15
Chapter 5. - Mailing 17
Chapter 6. - What Chevrolet Service Direct Mail Does for You 23
      The 1953 Schedule of Mailings 26
      The Truck Mailings 39
      The New Car Buyer "Thank You" Mailing 44
   

Booklet Added: 8 June 2012

 
   

 

 

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