1954 Chevrolet OK Merchandising Operations Guide

       
    Page  
 

ADVERTISING

   
  Merchandizing Slants 3  
  Planning Effective Used Car and Truck Advertising 4  
     Budget 5  
     Timing 5  
     Media 6  
     Message 8  
     Layout 9  
     Testing 9  
  Promotion 9  
  National and Local Advertising 10  
       
 

DISPLAY

   
  Location 10  
  Space 11  
  Over-All Appearance 12  
  Lighting 12  
  Display Materials 13  
  Closing Facilities 13  
  Suggested Questions for Dealer Analysis 14  
       
       

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SALES, SERVICE & TRAINING BOOKLETS INDEX

 

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