1953 "The Direct Way to More Service Volume"
CONTENTS
| Description | Page |
| COVER | |
| Foreword | 0 |
| Chapter 1. - Why Service Direct Mail? | 1 |
| Chapter 2. - A Complete Sales Program | 5 |
| Chapter 3. - Copy, Design and Art | 9 |
| Chapter 4. - Production | 15 |
| Chapter 5. - Mailing | 17 |
| Chapter 6. - What Chevrolet Service Direct Mail Does for You | 23 |
| The 1953 Schedule of Mailings | 26 |
| The Truck Mailings | 39 |
| The New Car Buyer "Thank You" Mailing | 44 |
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Booklet Added: 8 June 2012 |
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