1954 Chevrolet OK Merchandising Operations Guide
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ADVERTISING |
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| Merchandizing Slants | 3 | ||
| Planning Effective Used Car and Truck Advertising | 4 | ||
| Budget | 5 | ||
| Timing | 5 | ||
| Media | 6 | ||
| Message | 8 | ||
| Layout | 9 | ||
| Testing | 9 | ||
| Promotion | 9 | ||
| National and Local Advertising | 10 | ||
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DISPLAY |
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| Location | 10 | ||
| Space | 11 | ||
| Over-All Appearance | 12 | ||
| Lighting | 12 | ||
| Display Materials | 13 | ||
| Closing Facilities | 13 | ||
| Suggested Questions for Dealer Analysis | 14 | ||
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